About Us
Who We Are
We are a passionate team on a mission
We are a Agri-SME offering a B2B digital marketplace solution designed to facilitate secure e-commerce transactions, financing, and value-added services. Our expertise ensures a seamless journey from farm to fork. We are utilising this knowledge and insights gained to transform and organise the Agricultural value chain for increased incomes, job creation and enterprise growth.
What We Do
Through our digital marketplace solution, we directly connect Agri players across Kenya with market access, offering high quality fresh produce at a fair, transparent and stable market price as well as seeks to connect them to financial and value added services.
How We Do It
- Organizing our farmers to produce and supply fresh produce consistently.
- Optimising our logistics process to ensure we ensure timely pick-up and delivery of produce and in turn contribute to a reduction in food wastage and extend product usability.
- Managing our warehousing processes on grading, sorting, packing, quality check and final dispatch to buyers.
- Ensuring consistent demand through marketing activities to establish and maintain relationships with buyers.
Our Vision
We want to be the leading Centre of excellence in transforming and organizing the Agricultural value chain for increased incomes, job creation and enterprise growth.
Our Impact
Our Team
Cherotich Rutto
Founder / CEO
As the founder and CEO of TAWI, Chero brings a powerful combination of experience and vision to TAWI. Prior to founding TAWI, she has a decade of experience at Standard Chartered Bank, where she worked in retail banking and SC Ventures leading various digital initiatives.
Joseph Otieno
Chief Technology Officer
Joseph has over 20 years of experience in System Architecture, Enterprise Application Development and Implementation, Project Management, Software QA and Product Support.
Maureen Obiero
Sourcing Lead
Maureen is a strategic and results-driven sourcing lead at TAWI, responsible for ensuring that produce is sustainably sourced and meets high quality standards.With expertise in supplier and vendor management, stakeholder engagement, and supply chain optimization.
Joseph Otieno
Chief Technology Officer
Joseph has over 20 years of experience in System Architecture, Enterprise Application Development and Implementation, Project Management, Software QA, and Product Support.